ICO Uniforms is pleased to announce its partnership with Le Méridien Hotels, outfitting the distinctive premium hospitality brand's Americas workforce with an innovative and authentic new wardrobe.
Miami, FL, January 24, 2019 — ICO Uniforms is excited to announce its agreement with Le Méridien to outfit the design-driven hotel brand's Americas workforce in a modern new wardrobe program. The partnership highlights ICO's commitment to providing an approachable, design-forward in-stock uniform solution for international brands and businesses at a competitive price point.
The Miami-based uniform company and New York-based hotel brand entered into an agreement at the end of 2018. Over the next four years, Le Méridien will integrate ICO's contemporary and bold apparel into its day-to-day operations.
"Invoking memories of the glamorous era of travel, Le Méridien's wardrobe program pays homage to timeless chic design and effortless French style with a whimsical and sophisticated sartorial personality. This program allows our associates to savor the good life from the Banquets to the Beach Club, Reception to Room Service while unlocking the unique culture of each destination through a distinctly European lens."
— George Fleck, VP Global Brand Management & Marketing —
Westin Hotels, Renaissance Hotels & Le Méridien Hotels
Besides offering one of the industry's most comprehensive in-stock apparel and accessories collections, ICO provides a full suite of design resources for sophisticated custom uniform programs that blend style, wearability, functionality, and authenticity.
The goal is to provide more than a uniform. ICO creates clothing that employees genuinely enjoy wearing and look forward to putting on every day.
When brands engage ICO, they gain a partner focused on improving employee and guest experience. Every program begins with complete brand immersion, ensuring the wardrobe reflects both the operational needs and cultural identity of the brand.
From there, ICO builds wardrobes utilizing modern in-stock foundational pieces enhanced with distinctive signature styles. In-house designers and stylists work closely with clients to create working wardrobes that perform across diverse locations, geographies, and climates.
Branded lookbooks, videos, and styling guides are developed to activate and engage associates, while personalized online portals streamline purchasing and program management.
"We believe employees should be able to wear clothing they enjoy wearing and that makes them feel dignified while at work. If you feel good about how you look, you're going to put your best foot forward and provide better service. It's as simple as that."
— Scott Turk, EVP — ICO Uniforms