ICO Uniforms is pleased to unveil its partnership with Renaissance Hotels, outfitting the design-driven premium hotel brand's Americas workforce with an innovative and authentic new wardrobe.
Miami, FL, January 19, 2019 — ICO Uniforms is excited to announce its agreement with Renaissance Hotels to outfit the distinctive premium hotel brand's Americas workforce in a modern new wardrobe program. The partnership highlights ICO's commitment to providing an approachable, design-forward in-stock uniform solution for international brands and businesses at a competitive price point.
The Miami-based uniform company and Bethesda, Maryland-based hotel brand entered into an agreement at the end of 2018. Over the next four years, Renaissance Hotels will integrate ICO's contemporary and bold apparel into its day-to-day operations. ICO has tailored a working wardrobe designed to reflect Renaissance's experiential service philosophy and commitment to delivering the unexpected for both guests and associates.
"Infusing a sense of clever theatricality, the wardrobe program for Renaissance takes inspiration from our iconic design approach. Creating a 'look, and look again' moment through high-low mixes and unique patterns, juxtaposing something formal with something utterly unexpected, and blending fascinating styles with subtle nuances that invite ambassadors to discover something new and walk away with stories worth sharing."
— George Fleck, VP Global Brand Management & Marketing —
Westin Hotels, Renaissance Hotels & Le Méridien
Besides offering one of the industry's most comprehensive in-stock apparel and accessories collections, ICO provides a full suite of design resources for sophisticated custom uniform programs that blend style, wearability, and functionality.
The goal is to deliver more than a uniform. ICO creates clothing that employees genuinely enjoy wearing and look forward to putting on each day.
When brands engage ICO, they gain a partner focused on elevating both employee and guest experience. Every program begins with a deep brand immersion process designed to understand culture, service philosophy, and operational realities.
From there, ICO builds wardrobes utilizing modern in-stock foundational pieces enhanced with distinctive signature styles. In-house designers and stylists work closely with clients to create working wardrobes that perform across diverse locations, climates, and operational environments.
Branded lookbooks, videos, and styling guides are developed to activate and engage associates, while personalized online portals streamline purchasing and program management.
"We believe employees should be able to wear clothing they enjoy wearing and that makes them feel dignified while at work. If you feel good about how you look, you're going to put your best foot forward and provide better service. It's as simple as that."
— Scott Turk, EVP — ICO Uniforms